Here's what industry insiders think about walled garden sites

If you are not a regular monitor of your blogs, it’s better to make all your comments a no follow, or else you might breach Google’s terms of service. The tech giant has such a big share of the market that 'Googling' has become a verb. And what’s the result? Building links is hard. Google scrutinizes website backlink profiles more closely than ever, and it’s extremely important to operate within their guidelines lest your site gets penalized and you lose all of your traffic. Social media was new and trying to establish itself.

Improve engagement by utilising blogs

Building backlinks involves great time and effort because you have to target your niche to build those links. The most of the your links are dofollow backlinks because of SEO reasons. To get traffic on your website, get a mix of both dofollow and nofollow links. Just remember do not link to bad sites or else all your pains will go waste. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you lack on-page optimization, there are less chances of you getting notice, which will again lead to low conversion rate. Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. Focusing on the quality of your product / service can be your greatest marketing asset.

What are you selling?

Backlinks are important for Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Regardless of the content’s publication date, they will direct people to your blog, increasing your web traffic. If you know your industry inside out, then you’ll immediately make assumptions based on what you would search to look for your products or services. Keyword research can be done using free tools. The more visible your content is on social media, the more chance that people will share it via blog posts, forums, social bookmarking sites, and other avenues, naturally increasing your link profile. There are essentially three phases to a campaign to improve your search engine ranking: planning and preparation (which includes keyword analysis and setting up your site), the campaign itself, and ongoing monitoring and maintenance.

The latest trends in sitemaps

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "therefore, Google has a vested interest to provide its customers with the best, most relevant, and most up-to-date content." Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. SEO helps your business be found quickly and easily by potential customers. In order to do this, search engines are capable of identifying all relevant information online and ranking them in order of quality and relevance. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One.

Remember that walled garden sites make the web go round

You may have heard or been told “just write great content”. Many marketers talk about the specifics of algorithms, content updates, spider-bots etc, but there’s no need for many business owners to worry too much about this. All you need to do to focus is assume that search engines want to get the most relevant articles, posts and products in front of an audience. Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step. There is no specific length of time for how long evergreen content remains relevant. Every site has a sphere of relevance.

One important aspect is web crawlers

If I’ve convinced you of the importance of SEO, you’re probably starting to wondering how you perform SEO and what it entails. These are valid thoughts and important ones too. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. A handy thing to know when you are acquiring links from other sources is the difference between follow and nofollow links. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the SERPs so your website enjoys 70% of user clicks. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era.